TYZ-ALL – “Multipurpose. Durable. Reusable,” “Discover a Tie of Another Kind,” “Follow the Yellow Strip Road – 1,000 Uses and Counting,” “Tie One On this Season with Tyz-All”
The “Discover a Tie of another kind” campaign was the initial re-branding campaign. The launch of the new site was promoted in a direct mail piece that included two perforated bookmarks with plastic tie samples to coincide with the “Book Mark Us” messaging. Scope: design, photography, marketing/SEO, private branding, packaging, copywriting, direct mail/e-newsletters, front/backend development (e-commerce/CMS, cross-marketing).
“Follow the Yellow Strip Road – 1,000 Uses and Counting”
Bookmarks with Tyz-All Plastic Ties
Landing pages and website: TYZ-ALL – “Multipurpose. Durable. Reusable”
“Tie One On this Season with Tyz-All”
