Type of shoot: Commercial-2 day, varied location
shoot
Client: TransMedia Group, FL, USA, for Green
Foods Corporation Product: "Blast of Grass"/Green Magma® Feature:
Marathon swimmer, Carol Sing at the "Swim around Manhattan" and a
spot on the "Morning Show."
TransMedia needed a photographer to take a journalistic approach to
their "Blast of Grass" campaign. One of our photographers followed
models and interviewers from Rockefeller Plaza to various locations
throughout Manhattan. The second day's assignment was to join the
media frenzy at the "Swim around Manhattan" at Battery Park, and shoot
one of the swimmers who uses the products.
Marathon swimmer, Carol Sing, used the barley spray (in powdered form
it's called Green Magma®), as an energizer prior to the swim.
Our task was to capture the buzz and provide imagery that could be
used for brand awareness. |
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