Type of shoot: Commercial-2 day, varied location shoot
Client: TransMedia Group, FL, USA, for Green Foods Corporation Product: "Blast of Grass"/Green Magma® Feature: Marathon swimmer, Carol Sing at the "Swim around Manhattan" and a spot on the "Morning Show."

TransMedia needed a photographer to take a journalistic approach to their "Blast of Grass" campaign. One of our photographers followed models and interviewers from Rockefeller Plaza to various locations throughout Manhattan. The second day's assignment was to join the media frenzy at the "Swim around Manhattan" at Battery Park, and shoot one of the swimmers who uses the products.

Marathon swimmer, Carol Sing, used the barley spray (in powdered form it's called Green Magma®), as an energizer prior to the swim. Our task was to capture the buzz and provide imagery that could be used for brand awareness.