"They say getting thin
is the best revenge.
Success is much better."
— Oprah Winfrey

Copy, photography, design, production
(front and backend). For more information click
on the images in each section.

Design, graphics, and production. For more info click on the image above.

Objective: create logo/identity variations (using the HFT example) to showcase my range and flexibility in identity design: sports, alternative, and corporate genres.

Design, copy and image editing, production. For more info click on the image above.

Objective: Developed a new look and feel for the Allied Gardens Little League's annual 50-page program and provide branding longevity for sponsor procurement. An online Flipbook is currently in production.

Photography, design, copywriting, marketing consultation and evaluation, business plan creation, online representation.

Objective: develop a dynamic identity campaign and a "comprehensive promotional mailer" for voice over client (package contained an interactive voice/audio samples CD, bio/overview/mission statement, client list, pricing and stationery).

Design (print and online), photography, production, conference booths, P.O.P display, signage and installations. For more info click on the image above.

Objective: support the company's various bath and body brands through multidisciplinary, multidimensional design. Introduction of "Healing Waters Collection" and development of brand identity.

Design (print and online), photography, production, copywriting, marketing. For more info click on the image above.

Objective: boost brand awareness, break into new markets, develop direct mail and ad campaigns to support the objective. Tyz-All received a new face, supported by clever messaging and a redesigned site. "Multipurpose. Durable. Reusable." "Discover a Tie of Another Kind," "1,000 Uses and Counting."

P.O.P concepts, design and production. Collaborated with principals, marketing, and design team.

Objective: develop a new product line from an existing collection that would target women 30 to 45 years of age.

Print and online design, ecommerce/ CMS site dev. + maintenance, photography, copywriting, marketing, SEO/analytics. For more info click on the image above.

Objective: develop an identity campaign for a well established coffee roaster and restaurant (promotional mailers, online representation, ads, packaging, specialty items). Gave the company and brands a "facelift," integrated lifestyle identifiers, redesigned promotional materials and entered the company/products into new marketing channels.

Packaging, design, identity campaign, digital retouching and compositing, copywriting and editing. For more info click on the image above.

Objective: develop a cohesive, clean, fresh looking identity campaign for 5 Thomson Media brands to be used for print and online promotion. I designed a universal enclosure and tabbed each kit for sales/marketing customizations. Within budget. Thomson brands; Securities Industry News, DM Review, Health Data Management, Insurance Networking News, Securities Industry News, and Traders Magazine.

Design and mockups. "The Invisible Market," "Strategically Placed," "Contemporary Design," "Upscale, Savvy and Ready." For more info click on the image above.

Objective: develop an identity campaign to entice prominent retailers to consider leasing space in a proposed town center to be built in the "east end" / the gold coast of Long Island, NY. (brochures, packaging, specialty items). The self-mailing, multifold, informational brochure contained environmental statistics and the lifestyle-oriented brochures were packaged within a gift bag containing upscale products from local vendors.

Award-winning design, photography, copy and production. For more info click on the image above.

Objective: develop a fresh new look and identity campaign touting Laurey's high quality hardware collections, including the Stainless Steel Melrose Collection. To entice and enhance brand awareness to prominent retailers, resellers and consumers. (ads, brochures, packaging, lifestyle-oriented display/P.O.P.).

Photography, design, copy, marketing, online representation, strategic partnering.

Objective: company "facelift" - develop a multidisciplinary identity campaign for offset printing company (stationery, promotional brochures, price lists and mailers).

Marketing, photography, design, copywriting, talent promotion, event coordination/fundraising, online representation and proofing/ordering system. For more info click on the image above.

Objective: develop a multidisciplinary, cohesive identity campaign that illustrates the quality and experience of the company's founders and the services they provide to private and corporate sectors (brochures, invitations, mini sites, event decor design, photographic services, specialty items).

Marketing consultation, identity, logo, design, signage, production. For more info click on the image above.

Objective: develop a fresh new identity for the restaurant, which included signage, restaurant color pallette, stationery, and logo.

Photography, design, copywriting, marketing consultation and strategic partnering, online representation. For more info click on the image above.

Objective: develop a "health and wellness" identity campaign for a talented massage therapist. (online representation, pricing, stationery, promotional merchandise).

Print and multimedia design, copywriting. Collaborated with marketing team. For more info click on the image above.

Objective: create a hip, cutting edge identity for an annual corporate party (logo, invitations, signage).

Photography, design, copywriting, marketing consultation and strategic partnering, online representation.

Objective: develop an identity campaign for an experienced personal trainer. (online representation, pricing, logo/stationery, brochures and fliers, signage, promotional merchandise).

Design, graphics, and production. For more info click on the image above.

Objective: create a vibrant branding campaign inclusive of lot signage, perimeter fencing, entrance ways, kiosks, print collateral, and online multimedia projects for an Auto Outlet.

Marketing consultation, photography, design, copywriting, talent promotion and event coordination, online representation.

Objective: develop cohesive promotional materials for singer/song writer (CD package design, fliers, tent cards, online marketing).